Advertising system for seats



Aug. 18, 1925. LESQQQE' E. GOLDEN ADVERTISING SYSTEM FOR SEATS Filed Oct. 17, 1922 r E F/& 3

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Patented Aug... IE 1.925.

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WILLIAM E. GOLDEN, OF CHICAGO, ILLINOIS.

ADVERTISING SYSTEM FOR SEATS.

Application filed October 17, 1922. Serial No. 595,121.

To aZZ whom it may concern:

Be it known that I, VVILLIAM E. GOLDEN,

a citizen of the United States, residing at Chicago, Cook County, and State of Illinois, have invented new and useful Improvements in an Advertising System for Seats, of which the following is a specification.

This invention relates to means for dis playing advertising matter such as cards or panels and has for its principal object the utilization of vehicle and other seats for this purpose.

The invention consists, essentially, in the provision of a card holding frame of novel construction designed to be secured upon the upper edge of a vehicle or other seat and provided with a removable card retaining strip to permit placement and removal of the advertising cards or-panels without disturbing the mounting of the frame.

Other purposes, advantages and characteristic features of the invention will be more readily understood from the following cletailed descriptions and the following drawings in which:

Figure 1 is a side elevation of my invention as applied to a seat back of the type found in street railway cars.

Figure 2 is an end view of the structure disclosed in Figure 1.

Figure 3 is a vertical transverse sectional view and Figure l is a perspective view of one of the advertising cards or panels.

In the present drawings I have disclosed a preferred form of the invention which is specially designed for application to seat backs of the type found in a certain class of street railway cars, wherein the seats extend transversely of the car and are arranged in two rows upon opposite sides of a central aisle.

Ordinarily, seat backs of this particular type are provided with a metal bar secured along the upper edge of the seat back and formed with depending extremities engaging and secured to the end edges of the seat back. This bar is usually formed at one end to provide a hand grip for passengers standing in the aisle between the rows of seats.

In applying my invention to a seat back of this type I propose to eliminate the metal bar above referred to and to substitute therefor a card holding frame constituting a full equivalent of said bar in addition to afiording a medium for exhibiting advertisements such as cards or panels.

The aforementioned card holding frame comprises an upright body member 5 having its lower edge recessed as at 6 to fit snugly upon the upper edge of the seat back 7. At each end of the said body I provide end members presenting depending portions 8 engaging the end edges of the seat back and upright portions 9 having their upper extremities terminating in the top plane of the body 5. These end members 9 are connected together by side members 10 having their lower edges depending below the lower edge of the body 5 to cooperate with the dependent portion of the end members in forming a pocket for the reception of the upper edge of the seat back.

The upper edges of the side members 10 are rabbeted, as indicated at 11 in Figure 3, so as to provide channels for the reception of the lower edges of a pair of advertising cards or panels 12 applied to opposite sides of the body 5. At one end these advertising cards or panels are received in vertical guide channels 13 formed in athickened portion of the body 5 and at the opposite end are received in corresponding channels lt formed in the upright portion 9 of the adjacent end member. The cards are held against vertical displacement in the channels 13 and 14: by means of the retaining strip 15 secured to the upper edge of the body 5 by means of screws 16 or other suitable fastening means.

In will be noted, in reference to Figure 1, that the left hand end of the body 5 terminates in spaced relation to the portion 9 of the adjacent end member so as to leave an opening 17 affording a hand hold for passengers standing beside the seat.

. I-Iaving described my invention what I claim is- An advertising device designed for attachment to seat backs of ordinary construction comprising a body member, a pair of plates secured to opposite sides of the body member adjacent the lower edge thereof to depend an appreciable distance below said edge, said plates being rabbeted at their upper inner edges to afford card-receiving channels, and a card-retaining plate secured to the upper edge of said body member. to project on opposite sides of the latter, the

projecting portions of said plate being provided at the underside With channels opposing said first mentioned channels, and a pair of advertising cards applied to opposite sides of the body member with the lower edges o1 the cards disposed in the first nientloned channels and the upper edges of the WILLIAM E. GOLDEN. 1i 3. 

